Post by account_disabled on Dec 24, 2023 5:36:18 GMT
From a branding perspective its always a great idea to link to your website. Also by earning homepage links you can rank faster for all your keywords. It also increases the brands organic searches and traffic. However this is not always enough. If youre in highly competitive fields like SEO tools project management and other softwarerelated fields youll also need to build direct links to pages that rank for keywords outside of your brand. Ive worked with s of brands from small brand new startups to companies like monday.com and one true if you want your site to rank for the long term you need to link to your landing pages not just your your home page. A mixed strategy is often the best choice Create links to your home page. Always try to get brand mentions quotes etc. Link to key topoffunnel pages Build your brand as the goto source for valuable information on your topic.
Build links to keyworddriven highconverting pages. Turn basic landing pages into contentdriven landing pages. Then link to them and rank them in valuable searches like phot editor best CRM for lawyers to drive traffic that translates directly into revenue. Identify landing pages that fall into these two categories outside of your home page. Carefully research which pages generate the most effective business value. Conversions paid users newsletter signups. Using Ranktracker create a list of pages outside the first three positions. Ranktracker tool Then rank their importance by conversion value to your business. For instance Page Bottom of funnel keyword. searches per month. Conversion . Page Top of the funnel keyword. search volume. Conversion but only with a lead magnet not yet a paying customer.
Despite x less search volume a bottomoffunnel page would generate significantly more revenue and direct business value if it ranked first. Make it a priority when building links. Link building strategies that really work Most link building tactics dont work anymore. Compound link building is nearly impossible to scale. HARO is more competitive than ever and you will rarely get a followup backlink from it. Email communication is extremely unreliable. What can you do What strategies really work At uSERP right now we see three distinct strategies that work to build truly valuable links that dont get deleted replaced or become link rot. . Contentoriented approach Submitting longform content resources to websites in exchange for a link. But wait isnt that just guest posting Not quite like that. Traditional guest posting is often pointless. You Google guest post marketing sites and see that s of them accept guest posts.
Build links to keyworddriven highconverting pages. Turn basic landing pages into contentdriven landing pages. Then link to them and rank them in valuable searches like phot editor best CRM for lawyers to drive traffic that translates directly into revenue. Identify landing pages that fall into these two categories outside of your home page. Carefully research which pages generate the most effective business value. Conversions paid users newsletter signups. Using Ranktracker create a list of pages outside the first three positions. Ranktracker tool Then rank their importance by conversion value to your business. For instance Page Bottom of funnel keyword. searches per month. Conversion . Page Top of the funnel keyword. search volume. Conversion but only with a lead magnet not yet a paying customer.
Despite x less search volume a bottomoffunnel page would generate significantly more revenue and direct business value if it ranked first. Make it a priority when building links. Link building strategies that really work Most link building tactics dont work anymore. Compound link building is nearly impossible to scale. HARO is more competitive than ever and you will rarely get a followup backlink from it. Email communication is extremely unreliable. What can you do What strategies really work At uSERP right now we see three distinct strategies that work to build truly valuable links that dont get deleted replaced or become link rot. . Contentoriented approach Submitting longform content resources to websites in exchange for a link. But wait isnt that just guest posting Not quite like that. Traditional guest posting is often pointless. You Google guest post marketing sites and see that s of them accept guest posts.