Post by account_disabled on Feb 19, 2024 5:52:04 GMT
On May 24, 2023, Kogan appeared on the #DemandLive SEO webinar hosted by DemandMarkets Inc. This time, the webinar was titled "5 SEO Issues" and was a discussion-style webinar about unanswered topics. It was very deep and interesting, so I would like to summarize the main points in a column as someone who participated in it. Out of the five topics, this time we will focus on "EEAT". Overview of EEAT and what specifically should be done Preliminary questions from participants Overview of EEAT and what specifically should be done This time, I would like to introduce the fourth topic, "What can we do for EEAT?" Click here for the first topic "Pagination" Click here for the second topic "Crawl Budget" Click here for the third topic "Sitemap" EEAT is a hot topic in the SEO industry. As a refresher, EEAT is an abbreviation for experience, expertise, authority, and reliability.
Originally there were three elements of EAT, but in December telephone number list of last year, Experience was added and it became EEAT. Furthermore, T's Trustworthiness becomes Trust, and according to the search quality evaluation guidelines*, it is placed in the middle as shown in the figure below. Trust is said to be the most important, and it seems that experience, expertise, and authority are required for a reliable site. What are the search quality evaluation guidelines ? Google commissions external evaluators to evaluate search results. Evaluators determine how well the pages displayed in search results match a search query's needs, and whether they are professional or trustworthy. The Search Quality Evaluation Guidelines are a collection of guidelines and examples for conducting such evaluations.
Now, in the SEO industry, we are told to be aware of EEAT every time Google updates its core algorithm. What exactly should I do? I think there are a lot of people who don't understand that. What exactly should we do first in Mr. Kogan's talk? That is what was proposed. What you can do at the site level is the above, and it is important to ensure user security such as https and ensure reliability such as making sure there is no spam that deceives. It is also important to enrich your company information. Actively highlight your media coverage history, presentation history, and award history. It would be even better if it could be implemented using structured data markup. Contact information is also important for trust. Work with your customer support department to provide information that reassures users, such as contact lines, payment methods, and return information.
Originally there were three elements of EAT, but in December telephone number list of last year, Experience was added and it became EEAT. Furthermore, T's Trustworthiness becomes Trust, and according to the search quality evaluation guidelines*, it is placed in the middle as shown in the figure below. Trust is said to be the most important, and it seems that experience, expertise, and authority are required for a reliable site. What are the search quality evaluation guidelines ? Google commissions external evaluators to evaluate search results. Evaluators determine how well the pages displayed in search results match a search query's needs, and whether they are professional or trustworthy. The Search Quality Evaluation Guidelines are a collection of guidelines and examples for conducting such evaluations.
Now, in the SEO industry, we are told to be aware of EEAT every time Google updates its core algorithm. What exactly should I do? I think there are a lot of people who don't understand that. What exactly should we do first in Mr. Kogan's talk? That is what was proposed. What you can do at the site level is the above, and it is important to ensure user security such as https and ensure reliability such as making sure there is no spam that deceives. It is also important to enrich your company information. Actively highlight your media coverage history, presentation history, and award history. It would be even better if it could be implemented using structured data markup. Contact information is also important for trust. Work with your customer support department to provide information that reassures users, such as contact lines, payment methods, and return information.