Post by account_disabled on Nov 25, 2023 8:24:05 GMT
He detailed the operation of the Apple Watch associated with the Accor iPhone App during the mobility event organized by the Mobile Marketing Association (MMA) on December 3 in Paris.
The hotel chain wants to improve its digital image and has developed an application for the iWatch. The launch was carried out during the promotional wave provided by Apple around its watch. It must be recognized that the usage figures are low.
Extremely weak
“ I will not mention the real figures because they C Level Executive List remain extremely low. They are daily, but they remain extremely low,” recognizes the digital manager.
He continues: “ the day after the first watches were purchased, we saw people – there are not many of course – using our App. There is regular traffic, it is growing. This is linked to Apple's market penetration. »
Loyal customers and prospects
Despite this low usage, “ the good news for us is that everything we have done is used whether by known customers who are already on board the loyalty program or by prospects,” rejoices the manager. Humbly, he adds: “ I'm not saying that this provides the expected services in an excellent way, I hope so. »
Accor offers an App for the iWatch to simplify the customer's life at two key moments. “ We staged two 'Golden moments' as Apple calls them, that is to say the key moments ,” he says. It is about delivering information, preventing, warning when necessary, for the customer and the hotelier, such as for “check-in”.
“ These are reminders. We will look for the person on their watch and we have dematerialized the reservation in its entirety, finally, the customer has a lot of information about their reservation ,” explains Renaud Japiot.
The dematerialized loyalty card
Also dematerialized, the loyalty card. “ We have dematerialized something which is simpler today which is the loyalty card, with its number, its information, its points ,” adds the manager who sums up the situation by saying “ we started with the basics . »
For Accor, with the Apple Watch, the idea was to change compared to brands that do digital in-room testing, to move into real life. The best time was the launch of the iWatch to benefit from the promotional hype made by Apple.
It was thus a question of putting a test to good use on a large scale and in particular during the biggest product wave in the world, the release of the Apple Watch. Accor has therefore not launched an App for an Android watch “ because the wave is smaller, because it is more dispersed. We tested it, but we were much more in the room ,” concludes Renaud Japiot.
The hotel chain wants to improve its digital image and has developed an application for the iWatch. The launch was carried out during the promotional wave provided by Apple around its watch. It must be recognized that the usage figures are low.
Extremely weak
“ I will not mention the real figures because they C Level Executive List remain extremely low. They are daily, but they remain extremely low,” recognizes the digital manager.
He continues: “ the day after the first watches were purchased, we saw people – there are not many of course – using our App. There is regular traffic, it is growing. This is linked to Apple's market penetration. »
Loyal customers and prospects
Despite this low usage, “ the good news for us is that everything we have done is used whether by known customers who are already on board the loyalty program or by prospects,” rejoices the manager. Humbly, he adds: “ I'm not saying that this provides the expected services in an excellent way, I hope so. »
Accor offers an App for the iWatch to simplify the customer's life at two key moments. “ We staged two 'Golden moments' as Apple calls them, that is to say the key moments ,” he says. It is about delivering information, preventing, warning when necessary, for the customer and the hotelier, such as for “check-in”.
“ These are reminders. We will look for the person on their watch and we have dematerialized the reservation in its entirety, finally, the customer has a lot of information about their reservation ,” explains Renaud Japiot.
The dematerialized loyalty card
Also dematerialized, the loyalty card. “ We have dematerialized something which is simpler today which is the loyalty card, with its number, its information, its points ,” adds the manager who sums up the situation by saying “ we started with the basics . »
For Accor, with the Apple Watch, the idea was to change compared to brands that do digital in-room testing, to move into real life. The best time was the launch of the iWatch to benefit from the promotional hype made by Apple.
It was thus a question of putting a test to good use on a large scale and in particular during the biggest product wave in the world, the release of the Apple Watch. Accor has therefore not launched an App for an Android watch “ because the wave is smaller, because it is more dispersed. We tested it, but we were much more in the room ,” concludes Renaud Japiot.