Post by account_disabled on Dec 2, 2023 4:14:14 GMT
As mentioned above, it’s important to look at browser usage. But beyond that, which devices do users tend to use? If you find that a large number of users are using mobile devices, you should examine how your website renders on mobile devices. If you see very low traffic from mobile devices, this may also be worth investigating given the growth in mobile traffic in recent years. Where are your current conversions coming from? Hopefully the site has some targeting or ecommerce tracking enabled which makes this a lot easier.
If not, then you need to set them up as soon as possible so . This work needs to Phone Number List be done no matter what, because if you can’t measure conversions, you won’t be able to measure the results of your test! If you haven't set up goals yet, you can use Go, which syncs with your account and allows you to apply goals to old data. It also allows you to segment your channels, but annoyingly, as of this writing, Google Analytics doesn’t allow you to do this. If you do have this data, then you need to try to find patterns in the types of people who convert and where they come from.
With the latter, it can sometimes be a little tricky since customers will usually find you through different channels. So you want to make sure you check out the multi-channel report and see which ones are the most common. Is there any backend data that can be accessed? While things are changing, many analytics platforms don’t integrate offline or backend data by default, so you may need to dig for it. One thing many companies have is data on cancellation or refund rates.
If not, then you need to set them up as soon as possible so . This work needs to Phone Number List be done no matter what, because if you can’t measure conversions, you won’t be able to measure the results of your test! If you haven't set up goals yet, you can use Go, which syncs with your account and allows you to apply goals to old data. It also allows you to segment your channels, but annoyingly, as of this writing, Google Analytics doesn’t allow you to do this. If you do have this data, then you need to try to find patterns in the types of people who convert and where they come from.
With the latter, it can sometimes be a little tricky since customers will usually find you through different channels. So you want to make sure you check out the multi-channel report and see which ones are the most common. Is there any backend data that can be accessed? While things are changing, many analytics platforms don’t integrate offline or backend data by default, so you may need to dig for it. One thing many companies have is data on cancellation or refund rates.