Post by account_disabled on Dec 3, 2023 10:32:36 GMT
Companies have understood that social data provides a previously unheard level of knowledge and 84% of the companies surveyed want to enrich their customer knowledge via social data . The collection of this data offers new perspectives for providing greater relevance in the personalization of messages, a sine qua none condition for creating customer engagement.
Nearly one in two consumers are ready to share personal data on a website or mobile application to benefit from special discounts. “Consumers, ever more mobile and informed, are imposing their purchasing Buy Bulk SMS Service methods on retail brands. Knowledge and reconciliation of data allow us to anticipate and appropriate these new behaviors.
Brands can now rely on innovative and intuitive platforms to consolidate all points of contact and orchestrate cross-channel campaigns. » , explains Antoine Scialom, Country Manager France at Splio Among the companies surveyed, 2 out of 3 use the personalization of marketing campaigns via collected customer data, mainly by sending more targeted marketing campaigns (79%), but also by offering products to an identified audience, rewards defined loyalty programs, or a personalized interface (website or application).
Nearly one in two consumers are ready to share personal data on a website or mobile application to benefit from special discounts. “Consumers, ever more mobile and informed, are imposing their purchasing Buy Bulk SMS Service methods on retail brands. Knowledge and reconciliation of data allow us to anticipate and appropriate these new behaviors.
Brands can now rely on innovative and intuitive platforms to consolidate all points of contact and orchestrate cross-channel campaigns. » , explains Antoine Scialom, Country Manager France at Splio Among the companies surveyed, 2 out of 3 use the personalization of marketing campaigns via collected customer data, mainly by sending more targeted marketing campaigns (79%), but also by offering products to an identified audience, rewards defined loyalty programs, or a personalized interface (website or application).