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Post by account_disabled on Dec 9, 2023 8:58:41 GMT
VAT should not be added to the media amount since they do not charge it. Fees for agency services of course continue to be billed by the agency to the advertiser as was done previously. The agency maintains access to the media's systems, panels and advertising accounts to be able to continue operating the campaigns as before, taking care of the correct exercise of the budget, and can provide the service of keeping track of media invoices and reconciling the balances,but that is already. An agreement for the consideration of each agency and advertiser. The professional fees that the agency charges for performing this service of paying by account and order and reconciling invoices must be specified in the Digital Marketing Service professional services contract. This makes everyone's operation more expensive since there are a series of activities that now have to be incorporated, some of which, without limiting, there are many more That the agency receives the media funding. Separately from the fees implies a double bank reconciliation since the agency must now differentiate what is deposited for fees and what is deposited for payment on behalf and at the order of the advertiser, modifying its accounting systems to record that funding separately from the payment of services or agency fees, thus supporting the tax authority that it is not an income of the agency. Agencies must now make single and special payments to the media for each.
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